Monetising your content and whether it's ethical

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We're all used to seeing ads on TV but why do we get so annoyed when we see them online? We turn the page of a newspaper and see a massive advert, yet an interstitial advert is completely unacceptable for many people. We walk around constantly being exposed to brand and yet we are unhappy to see a small advert on a website. So, is it right to monetise content and should you as a consumer accept it?

Every website online costs money to run - from the $8 fee for the domain to getting your website hosted which can run into tens of thousands of dollars for some of the bigger website - it all adds up. If content providers are posting content on their website, is it not right that they get paid for it? After all you wouldn't expect to see a TV channel without adverts or a free newspaper without adverts - someone needs to pay for the content writers to earn.

There are threee main ways of monetising a website:

  1. Text Ads/banner ads - these can either be product placement, blog posts, paid links or a service like Google Adsense, they are used so often that many people are now ad blind and many don't even notice them. 
  2. Video ads/ interactive ads - these can be the same adverts as shown on TV which have higher clickthrough rates. Interactive adverts can take over a whole page moving elements around and are usually amusing - Apple is very good at these adverts - click the following links to see videos of interactive adverts on The New York Times and on Yahoo Games!
  3. Sponsorships - these are where one company or a series of companies sponsors a website - all the adverts on the website will be for those particular companies.
The message: if you don't want adverts contact the website to see if they will take donations for a ad-free version of the website - either you pay for the content or the advertisers will.

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