Have we reached the end of app innovation?
With Apple having announced recently that apps have now been downloaded a total of 25 billion times on its App Store, it is clear that mobile phone applications are the current status quo. But is there still anything to innovate? A recent trawl of the Featured page on Apple's iPhone App store - the place where they highlight innovative apps - revealed a lacklustre selection. One app allowed you to make photo-slideshows, hardly innovative; another was an official rugby app for the 6 nations; another was a budget and finance manager (hooray another to add to the 200 already in the store); the rest consisted of games. A key concern of mine is that many apps are simply cookie-cutter apps; developers get web pages and format them nicely for your phone - this isn't innovation. A new Rugby App for example displays scores, the latest news, player biographies - where's the interaction? Where's making use of the features which a phone has over a computer? All this inform